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Research papers

Multivariate analysis of market research data

Most multivariate techniques require an immense number of calculations which, whilst not beyond the resources of clerks and adding machines, are more quickly and economically carried out by computer. It is not my intention in this chapter to dwell at...

Catalogue: Consumer Market Research Handbook
Author: C. Holmes
August 1, 1986
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Citation

Holmes, C. (1986a, August 01). Multivariate analysis of market research data. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/multivariate-analysis-of-market-research-data